I worked with NaijaKnowHow at a time when it was one of the biggest technology blogs in Nigeria, generating massive traffic from Google Search and Bing daily. Since most of the audience came through search engines, both content quality and technical SEO were taken very seriously.
I worked closely with the founder and Editor-in-Chief of the publication, who also played a major role in teaching me practical SEO and search-focused publishing. My role covered website management, technical SEO, and content operations. I carried out keyword research, prepared content briefs and outlines for writers, reviewed articles for SEO compliance and readability, and ensured posts were properly formatted and optimized before publication.
On the technical SEO side, I was involved in making sure the website remained healthy, crawlable, fast, and properly structured for search engines. This included monitoring indexing issues through Google Search Console, checking for broken links and crawl errors, optimizing metadata and heading structures, improving internal linking between related articles, monitoring mobile usability issues, ensuring pages were properly categorized and tagged, reducing unnecessary plugin bloat that could affect performance, and helping maintain overall site stability and uptime. I also paid attention to things like image optimization, URL structure consistency, and making sure articles were easy for both users and search engines to navigate.
I also handled featured image research and direction because visuals played a big role in improving click-through rates from search and social platforms. Part of my day-to-day responsibilities also involved checking the website regularly for publishing issues, layout breaks, slow-loading pages, or anything that could negatively affect user experience or search visibility.
I occasionally wrote articles too, and a couple of them performed really well on Google Search. Two examples were posts targeting the keywords “dating apps in Nigeria” and “Naija music apps.” Both ranked on the first page of Google for months and together generated over 50,000 pageviews within that period alone. Seeing articles I worked on rank and consistently pull traffic was one of my earliest real experiences understanding how powerful SEO could be when done properly.
I also helped filter sponsored and guest post requests based on the publication’s editorial standards. For example, we intentionally avoided sponsored content related to tobacco, cannabis, casinos, betting, and similar industries that did not align with the direction of the platform.
Working on NaijaKnowHow gave me hands-on experience managing a fast-moving, search-driven publication where rankings, traffic, uptime, technical health, editorial quality, and publishing consistency all mattered every single day.