Shina H. Bello | Website & Content Manage – I manage WordPress & Shopify websites, SEO, content operations, e-commerce stores, and digital platforms for agencies, startups, publications, and local businesses.

Website & Content Manager With 6+years of Experience (Freelance & Full-Time)

West Africa

I build and manage websites (WordPress, WooCommerce & Shopify), CMS, CRMs,Sales Funnels and content operations for agencies, startups, publications, and local businesses.

My experience spans e-commerce, govtech, and media publishing.

I have worked on websites and digital content for a multimillion-dollar WooCommerce plugin company. I have also worked with a tech media publication that generated hundreds of thousands of search-driven pageviews and earned strong affiliate and advertising revenue.

In addition, I worked on a now-defunct news and entertainment platform that previously generated over 100,000 daily pageviews, driven mainly by social media traffic and consequently generating significant AdSense revenue.

While I am not a core developer, I am very hands-on and big on innovation, so I leverage AI to overcome technical limitations.

// My Skill Set & Sample Works

What I can do and have done

Web Strategy

I believe a website should do more than just meet the requirements in a client’s brief. Within a few seconds of landing on a website, visitors should be able to clearly understand what the business does, the industry it operates in, and the value it provides. My approach to web strategy focuses on aligning website structure, messaging, content, user experience, and visual direction with business goals so that websites not only look good, but also communicate clearly and build trust.

No/Low Code Web Development (WordPress, WooCommerce, Shopify).

I build websites with Shopify and WordPress/WooCommerce. I am particularly good at building websites with Elementor, ACF, and basic HTML/CSS code snippets (mostly vibe-coded), customizing either premium templates from Themeforest or following designs created on Figma.

This portfolio website you are reading from swas developed from scratch, modelling it after Geary.co’s former portfolio website’s look.

I have built small 5-page websites and e-commerce stores, as well as fairly large government and NGO Websites this way.

Website Management & SEO

I manage e-commerce and content-heavy websites, handling hosting, domain, DNS, WordPress maintenance, backups, uptime checks, and technical fixes. I also work with writers to make sure articles are SEO-compliant before publishing, while carrying out regular on-page SEO tasks, internal linking, Search Console monitoring, indexing checks, traffic analysis with Google Analytics, backlink outreach, and AdSense/ad placement support to help sites run smoothly, grow traffic, and generate revenue.

Content Marketing & Ops

I create and manage website content, landing page copy, blog posts, product/service descriptions, and social media content that help businesses explain what they do clearly. My strength is turning business ideas, product features, and technical services into simple, useful content that speaks to the right audience.

Web Support & Training

I support teams, clients, and users by helping them understand how to use websites, CMS platforms, dashboards, and digital tools. This includes creating walkthroughs, answering user questions, troubleshooting issues, and training non-technical people to confidently manage basic website and content tasks.

Project Management & QA

On some projects, especially projects built outside WordPress and Shopify, I work as the project manager, working closely with designers, developers, video editors, and clients to move website and digital projects from idea to completion. I help organize tasks, review pages before launch, test forms and layouts, check mobile responsiveness, report issues, and ensure the final work aligns with the project goal.

// My Other Engagements