Project Management for Workstat.co
Naturally, especially through freelance and outsourced agency projects, I found myself doing project management long before I consciously saw it as “project management.” Most of the time, I was the person connecting the client, designer, developer, content, and business direction together to ensure the final website or product was delivered properly and aligned with the client’s goals.
On projects, I usually handle the client relationship from the beginning. I source the clients, pitch ideas and solutions, understand their business needs, manage communication throughout the project, break down requirements, and translate what the client is trying to achieve into something designers and developers can work with clearly. Many clients know what they want their business to achieve, but may not always know how to communicate the design, technical, or content requirements properly, so part of my role is helping bridge that gap.
I also coordinate the execution side of projects. Depending on the project type, I work with designers within my network whose style best fits the business or audience the client is targeting. For example, I already know which designers’ work fits education, NGO, government, or corporate projects better, and which designers’ styles work better for startups, beauty brands, media platforms, or creative portfolios. If a project requires technologies outside my strongest area, I outsource development to specialists while still managing communication, timelines, quality checks, revisions, and overall direction throughout the project lifecycle.
Part of my role also involves understanding the full project scope before execution begins so I can estimate costs properly, avoid scope confusion, manage expectations, and ensure the project remains commercially profitable after paying designers and developers involved in delivery. I also carry out QA checks by reviewing responsiveness, layout consistency, usability, content structure, and overall user experience before final handoff to the client.
A good example of this was the development of the Workstat website. The website was built completely outside WordPress, and I managed the project from the coordination and communication side while also handling the website copywriting. I coordinated execution between the designer and developer, communicated the client’s requirements clearly, reviewed the work throughout development, and ensured the final website aligned with the brand direction and business goals. The client never had to directly manage or coordinate the designer or developer personally because I handled the entire project flow from start to finish.
The project was delivered successfully, the client was satisfied with the outcome, and the project remained commercially profitable after execution costs. The client is currently still evaluating broader marketing direction for the business, particularly whether to focus heavily on SEO and organic growth first or move more aggressively into paid advertising campaigns.